Introducing the seventh inning mute.

seventh-inning-mute

I’m increasingly annoyed by the playing of God Bless America during the seventh inning stretch at every single Yankees home game. The song is terrible in both message and execution, and I’m just so worn out on hearing it. I’m starting to tag it as the #SeventhInningMute on Twitter, and fully encourage fellow baseball-minded atheists to follow suit.

It’s doubtful we’ll make an impact and get teams to stop playing the folk song. It’s a double-edged sword of being imbued religiously and militarily. We know anything dealing with that subset of the American population is insusceptible and too sacrosanct for a vocal minority of atheists to influence.

I guess we missed our chance as it was suffusing the nation’s ballparks. It’s been a year and a half since I wrote about an annoying experience at the “Joe.” My position back then was to just ignore it and do my best to live with it. My stance has evolved, and the ubiquity of the song this spring (during training and live games) has stoked the change.

When you search out opinions on the song, it appears that every post is complaining about it, rather than touting its effervescent charm. Want to honor the military? How about dropping the Marines’ Hymn on us?

From the halls of Mon-te-zuma, to the shores of Trip-o-li!

Man, now that screams patriotism! You want to get fired up? Play some of the marches from across the branches. Maybe it’s just my experience of playing in marching bands, and really getting into the genre in high school, but these songs are incredible. Regal. Powerful. Elegant. Not hokey and overplayed like GBA.

I want to expose this guise of using GBA as a tribute to our armed forces. Fuck the stupid song and the bullshit reasoning they give behind it. Besides, when we expand out into other marches, we can easily wind up with 81 different songs to play to honor our troops and veterans.

Let’s go for it!

Toy photography

Over on my Instagram (metalfrog), I tend to share a lot of photos of the toys I collect. Once in a while I’ll still play with them like I did when I was younger, by giving them stories, and having them fight. I don’t have that in me as much, which is weird because my imagination still works because of what I do for a living, it’s just too laborious to do it with my toys.

My fun with them comes from posing them and snapping pictures now, and it’s pretty cool that there’s a big community for that on Instagram. I got Whirl a few weeks ago, and finally decided to apply the decals he came with. They add a lot of nice detail to him, and it was pretty relaxing focusing that hard on all these little stickers the other day.

App reviews are the best.

A few years ago, I got into the habit of reading the “What’s changed” section on the apps that update on my phone. Once, I scrolled down the page and read the most recent reviews posted. They rarely disappoint, and break down into a few different categories.

The “has no friends on the app” guy:

has-no-friends-on-app

 

The “legitimately likes it but has nothing to say about it” chick:

legitimately-has-nothing-to-say-but-likes-it

 

The “has lofty expections” guy:

lofty-expectations

I mean, seriously. Fucking Maxthon? Is it still 2002? Get the hell out of here you idiot.

 

The “holding stars hostage because i fucking blow at the game” chick:

holding-stars-hostage-because-they-suck-at-the-game

 

And the ever classic, “very confused, extremely overwhelmed” guy:

twitter-confused-old-guy

 

You’ll notice the dates on these jump all over the place. I’ve been stockpiling them as I come across them, waiting for the right time to use them. I have some left over for a follow up post, and if you stumble across any of these, share them with me for inclusion.

Stop staring at me, cereal!

boxes-have-eyes

I came across this research story on Reddit earlier, about how the characters on cereal boxes attempt to entice eye contact with their target audience. Children-themed boxes typically look down, toward the children (with an average angle of 9.6% degrees), while adult-aimed products tend to look straight forward.

I’m constantly fascinated by the tricks marketers utilize to instill brand awareness and trust. At the market this afternoon, I made a point to go down the cereal aisle to see if this information was backed up by what was on the shelves. All of the children’s cereal were on the middle two shelves, with all of their eyes pointing down at the ground. The adult cereal was on the top and bottom shelf, with eyes looking straight ahead.

You can say that the eyes are looking toward the cereal on the box, and I wouldn’t argue with you, but they did a test with the eyes looking straight ahead, or down. People found a stronger connection with the brand when the eyes were looking straight toward them. Seems silly, but there was a nearly 30% increase in trust. Others rated Trix higher when the eyes looked at them. Trix is fucking garbage, so if anyone was rating it highly, it must have been because of the eyes.

With all the money major companies blow on advertising, I would not be shocked if this was something they did on purpose.